What it’s like to stay at Lionel Messi’s luxury MiM Hotels: Inside the football legend’s boutique hotel empire across Spain and Andorra
Lionel Messi has built a legacy as one of football’s greatest players, but his business interests now stretch far beyond football. The Argentine icon has quietly developed MiM Hotels, a boutique luxury hotel collection spread across Spain and Andorra, offering everything from Mediterranean beach escapes to mountain ski retreats. Let’s take a look at how Messi has transformed his hospitality venture into a growing luxury lifestyle brand.
How Lionel Messi built his MiM Hotels empire
According to Tatler Asia, Lionel Messi entered the hospitality business in 2017 after purchasing his first hotel in Sitges, a picturesque coastal town near Barcelona. The acquisition was reportedly worth around £26 million and became the foundation of MiM Hotels.Rather than building a large, uniform hotel chain, Messi expanded gradually, adding carefully selected properties across Spain’s most sought-after holiday destinations.Today, MiM Hotels operates in Sitges, Ibiza, Mallorca, Baqueira, Sotogrande and Andorra. While the hotels are now managed by Meliá Hotels International under The Meliá Collection, they continue to retain the MiM identity and Messi’s personal touch.
What makes Lionel Messi’s hotels different?
Unlike many celebrity-backed hospitality ventures, Lionel Messi’s MiM Hotels are not built around flashy football branding.Instead, guests find elegant interiors, carefully curated memorabilia, replicas of Messi’s eight Ballon d’Or trophies, signature suites and premium hospitality that subtly reflects the football legend’s career without overshadowing the travel experience.Whether visitors are football fans or luxury travellers, the hotels focus on comfort, design and destination first.
From Ibiza beaches to Andorra’s snow-covered mountains
Each MiM Hotel offers a different holiday experience.The Ibiza and Mallorca properties are designed as adults-only retreats overlooking the Mediterranean Sea. According to Forbes, the Mallorca property was redesigned into a 98-room luxury hotel featuring a rooftop bar with panoramic coastal views, making it ideal for couples and travellers looking for a sophisticated island getaway.
The collection expanded beyond beach destinations in 2021 with the addition of MiM Baqueira. According to The Mirror, the four-star property sits at the foot of the ski slopes and features 141 rooms, a spa, an indoor swimming pool and mountain guide services, offering guests a complete winter resort experience.The latest addition to the portfolio is MiM Andorra, which has become particularly popular among football fans.
Inside the exclusive Leo Messi Suite
One of the biggest attractions at MiM Andorra is the Leo Messi Suite, named after the football icon himself.According to The Mirror, the suite features a private terrace overlooking the promenade and an outdoor heated hot tub. Nightly rates can reportedly reach $644, making it one of the most exclusive accommodations in the entire MiM collection.
The football theme also extends to the dining experience. Guests can order a Ballon d’Or-inspired chocolate dessert, designed to resemble Messi’s famous trophy and filled with gold-wrapped chocolates. According to The Mirror, the dessert is priced at up to $58.
Michelin-starred dining is part of the experience
Food is another major highlight of Lionel Messi’s hotel portfolio.Several MiM properties house Hincha, a restaurant concept created in partnership with Michelin-starred chef Nandu Jubany.
Rather than treating dining as an afterthought, the hotels position it as one of the defining elements of the guest experience. The collaboration gives MiM Hotels a distinctive culinary identity while maintaining consistency across multiple locations.
Luxury meets sustainability
Beyond comfort and design, MiM Hotels also focuses on sustainability.Every property in the collection has received LEED certification, reflecting environmentally responsible construction and operations.The interiors have been designed by renowned designers Luis Bustamante and Lázaro Rosa-Violán, ensuring each hotel blends with its surroundings while maintaining its own distinctive personality.
Lionel Messi’s business empire extends beyond hotels
Messi’s hospitality ambitions don’t stop at hotels.In July 2025, the football legend became a strategic partner in El Club de la Milanesa, an Argentine restaurant chain with more than 70 outlets across Argentina, Uruguay and the United States. The partnership supports the brand’s planned expansion into Europe.Messi has also entered the premium wine business through his long-running L10 label with Bodegas Bianchi, while the Lionel Messi Collection, created in partnership with Château Constellation, further strengthens his presence in the luxury lifestyle market.
More than a celebrity hotel brand
For football fans, staying at Lionel Messi’s MiM Hotels offers a rare opportunity to experience destinations connected to one of the greatest players in history.But the collection has evolved into much more than a celebrity-backed hotel brand. With luxury accommodation across Sitges, Ibiza, Mallorca, Baqueira, Sotogrande and Andorra, Michelin-starred dining, sustainable design and subtle tributes to Messi’s legendary career, MiM Hotels has carved out a distinctive place in Europe’s luxury hospitality market.Whether guests visit for the football connection or simply for an upscale holiday, Lionel Messi’s hotel empire shows how the World Cup winner has successfully expanded his legacy beyond the football field.
