DNPA Conclave 2026 to focus on media’s move from traffic to relevance | India News
The Indian media industry is quietly changing course, prioritising long-term relevance, rather than chasing traffic. For years, publishers prioritised reach above all, chasing traffic spikes. But the volatility of platform-driven distribution has exposed weak foundations- high numbers, but little loyalty or ownership. Publishers are now rethinking what they truly stand for and how to maintain…