Luxury Retail Music Strategy: Luxury Retail’s Sonic Strategy: How Music Drives Consumer Experience |
Step into a luxury boutique, and it is often the music, rather than the products, that first captures your attention. For luxury brands, music has become a powerful tool for selling aspiration—evoking elegance, exclusivity, and desire. “Consumers don’t separate what they see from what they hear,” explains Pune-based fashion psychologist Aadhya Khare, adding, “Through sensory…