Kids & smartphones: The smart solution

A jury in California, recently, did something courts rarely do: it looked at the internet, and saw, not a medium, but a machine. It found Meta and YouTube negligent – holding that infinite scroll and algorithmic recommendation were not harmless conveniences, but engineered compulsions that harmed young users’ mental health. The damages were modest. The…

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The molecule India has been waiting for

Somewhere in a Pune laboratory, two methanol molecules are being stripped of a water molecule and fused into something quietly significant. The product is dimethyl ether, DME. The process is indigenous. The patent is Indian. And the timing, though few have said so plainly, could not be more deliberate. Wars do not just redraw borders….

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Spare The Ships

Countries like Iran, Ukraine, and the US have started attacking cargo ships during conflicts. This is dangerous for the whole world. In the first two weeks of the Iran war, 16 cargo ships were hit. After that, hundreds of other ships stopped moving and stayed in the Gulf because they were scared of being attacked….

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Spare The Ships

Iran, Ukraine, US have all targeted merchant shipping. That sets a dangerous pattern for global economy  After 16 cargo ships, including oil tankers, were hit within the first two weeks of Iran war, hundreds more dropped anchor in the Gulf, unwilling to risk vessel, cargo, and lives. There they remain, stranded. Meanwhile, oil, gas, fertiliser,…

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A night without morning

The world was restless that night. Cities did not sleep. Lights reflecting from windows where people watched events unfold in real time, each news update tightening something invisible in the chest. Maps shifted, voices rose, and decisions were made in safe buildings far away from those who would bear their weight. And somewhere beyond all…

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From Iran to Dubai to Muscat

As the conflict in the Gulf goes unabated, I recollect that our ships Ganga and  Khukri were there in the port of Bandar Abbas located in the Strait of Hormuz’ in Dec 1992. We left Bandar Abbas for Dubai after a four-day, exciting stay. Dubai was just across and took us a day to arrive…

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Generative AI in marketing

Here goes a list of use cases with an ultra-brief description of each. Brand voice management Gen AI ensures content tone and personality remain consistent across teams and platforms. It detects deviations and suggests revisions aligned with brand identity. Gen AI and the four P’s AI refines Product insights, dynamic Pricing, Place optimization, and personalized…

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