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This article is authored by Praveen Pothumahanty, Partner, EY-Parthenon.Rare Earth magnets are a crucial raw material in the automotive, defence & electronics industry. In the automotive context, magnets are used in the manufacturing of Electric Vehicles (EV) motors & other fuel agnostic components like sensors, braking systems, infotainment speakers, etc. There are two types of…

Harley-Davidson is all set to spawn its latest offering for the Indian market, the X440T, on December 6. Developed jointly with Hero MotoCorp, the new model expands the X440 family and has been teased recently. From the initial pictures shared, it appears that the model gets a few cosmetic, design changes while retaining most of…

India Bike Week has announced a major change in 2025. The 12th edition of the event will now be held in Panchgani, Maharashtra, on December 19 and 20. The shift comes after the rescheduling of the Zilla Parishad elections in Goa, which clashed with the original IBW dates. Riders can now expect cooler mountain weather,…

Bajaj Auto has brought back its ‘Pulsar Hattrick Offer’ as the company looks to close the year on a high after a strong festive season. The limited-period scheme returns with added value, giving buyers savings of up to Rs 15,500, depending on the model.The offer comes as a continuation of the festive demand that pushed…

Vietnamese EV maker VinFast has taken another step toward growing its presence in India by striking a Memorandum of Understanding with the Tamil Nadu government. As part of this arrangement, the company will gain access to 200 hectares in the SIPCOT Industrial Park near its current Thoothukudi base, clearing the way for a major expansion.This…

Tata Motors recently launched the new 2025 Tata Sierra SUV in the Indian market. This marks the return of the iconic Sierra nameplate, which was discontinued in 2003 and takes a bold departure from the classic SUV that once ruled the roads in the 2000s. Interested customers can book the SUV online or by visiting…